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Inner Journey Canada Strategy

2006 - 2008

December 3, 2005

Prepared by the IJ Strategy Group

in consultation with the Coordinating Circle

·                   Vision

·                   Mission

·                   Operating Principles

·                   Strategic Direction

·                   Main Thrusts

·              Organizational Structure

·              Next Steps

Vision

Inner Journey Canada is committed to a world where people are fully alive, self-aware and connected ― and are acknowledged for who they are.

Mission

Our mission:

·        to inspire people to embark upon a journey of self-discovery and freedom;

·        to offer healing and transforming experiences within a safe and supported environment;

·        to empower people to realize their potential and fully embrace life’s possibilities.

Operating Principles

·        Inclusiveness and Acceptance

·     Love and Compassion

·     Strength and Responsibility

·     Clarity and Resolve

The main focus of Inner Journey Canada over the next 2-3 years will be to engender enthusiasm, cohesiveness and active participation among members, by undertaking specific strategic initiatives in the areas of community spirit, business development and organizational infrastructure.

Main Thrusts:

1.    IJ Community Spirit

Reinvigorate and sustain membership enthusiasm, cohesiveness and social interaction through expanded social activities and communications:

·        enhanced web posting of ongoing program and policy information;

·        broadened community communications, feedback and sharing;

·        focused individual care and concern;

·        increased participation of members in community affairs; and

·        scheduled community events and social activities.

2. Business Development

            a) Short Term

i. Program Development

Review and revitalize the IJ Canada program and its scheduling to support a continuing and diversified offering of valuable and relevant IJ experiences for the community, including:

Core:                    

□   The Inner Journey

□   The Human Experience

□      The Dance of the Masculine & Feminine

Complementary: 

□   Journey Into Love

□   Body Embraced

□   The Essential Pilgrimage

□   Facilitator Training

Support:

□    Introduction to the Inner Journey

□    Post-IJ integration and follow-up

□   Workshops

□   Tune-ups

ii.  Marketing and Enrolment

Develop strategically focused Marketing and Enrolment plans to:

·        position, package and promote IJ Canada and its suite of programs; and

·        support enrolment, subject to the availability of program and personnel resources.

b) Long Term

For future development purposes, and without compromise to current priorities or resources in the National Capital Region, explore:

i.  Niche Markets

potential future adaptation of IJ programs to niche markets, such as the Aboriginal community and the Business sector; and

ii.  Geographic Expansion

support of the initiatives of local communities, where warranted, to offer IJ programs in other locations in Canada, e.g. Toronto.

2.    Organizational Structure

Improve the effectiveness of the IJ Canada management and operations through:

·        developing a deeper and more inclusive organizational infrastructure;

·        continuing to explore the viability of incorporation and charitable status;

·        enhancing the relevance of IJ Canada to the community, with broader implication of the members in the working groups involved in the ongoing administration and support of the programs.

IJ Canada Working Groups

3. Next Steps

·       Develop a Work Plan for 2006 in each of the above areas.

Inner Journey Canada is committed to a world where people are fully alive, self-aware

and connected ― and are acknowledged for who they are.